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International arrivals to Vietnam rose by 18.5% year-on-year to 2.45 million in January 2026, the highest since records began in 2015, following a 15.7% increase in the previous month. Breakthrough visa policies, innovative in promotion and marketing, increased product diversification, and improved service quality helped attract a large number of international visitors. Arrivals from Asia increased by 12.3%, led by South Korea, China, and Cambodia, while particularly strong growth was recorded from Cambodia (122.7%), India (80.5%), Philippines (75.0%), and Singapore (51.7%). Visitors from the Americas also rose by 14.2%, particularly from the US (12.0%) and Canada (22.9%). In Europe, arrivals surged by 59.0%, with notable increases from Russia (195.1%), the UK (23.0%), France (25.3%), and Germany (18.0%). Tourists from Australia went up by 12.8%, while arrivals from Africa climbed by 45.4%. On a monthly basis, arrivals rose by 21.4%.