The Gorilla project is a comprehensive crypto initiative that includes a range of services such as a launchpad, NFT collections, and trading functionalities. It's highlighted by the Gorilla Pad, an IDO launchpad that allows token projects to conduct presales with no upfront fees. They offer a suite of tools including whitelists, vesting, claims, refunds, and liquidity pool (LP) locking, aiming to establish trust through doxxing, KYC procedures, and audits. Their platform also features an affiliate program and a low tax rate on sales, supporting the $GORILLA ecosystem through buybacks and marketing efforts.