Umia is a platform for launching, funding, and governing projects onchain. Founders apply to launch their token through Umia, raise funds in an open auction, and keep building while their tokenholders govern the project's treasury through decision markets. Every project on Umia gets its own legal entity, holding the project's intellectual property, its team and its treasury. The funds a project raises are held by an onchain treasury contract, and the founding team cannot spend them on its own. The team draws a monthly allowance, set at formation with recipient addresses and purpose limits, which covers development and go-to-market and pays out automatically without a proposal. Raising that allowance is itself a decision the market has to approve. Fundraising runs through a Tailored Auction, an onchain auction that discovers the token's price over a set window, with refundable bids. Parts of the sale can be reserved for a project's own community, with participants proving they qualify through zero-knowledge proofs, without revealing their identity, their accounts, or their data. Part of the proceeds automatically seeds a Uniswap v4 liquidity pool owned by the project's treasury. Anything beyond that allowance, a large one-off spend, a new commitment, or a change in compensation, goes to a decision market: an open market that prices what each option would do for the project. The outcome the market settles on is binding, the way a board decision is binding. UMIA is the token of the Umia protocol. It is an ERC-20 on Base, and Umia is the first project launched on its own platform, running under the same rules as every project that launches after it.