Phil is the Binance mascot, introduced in 2023 as a stylized version of the Binance logo, with added features like hair and facial expressions. This move is part of Binance's effort to humanize its brand and make cryptocurrency more approachable, especially for newcomers. As one of the largest global crypto exchanges, Binance recognized the need to connect with a broader audience and break down the complexity of crypto. Phil was designed to make the space feel less intimidating and more welcoming.