Meta is a global social networking, digital advertising, and immersive computing company. Its core Family of Apps includes Facebook, Instagram, Messenger, WhatsApp, Threads, and related messaging, short-form video, creator, and business tools. The company generates most of its revenue from advertising, using scale, recommendation systems, and ad technology to help marketers reach users across objectives. Meta is also investing heavily in AI models, automated ad products, business messaging, and content ranking, while Reality Labs develops Quest devices, Ray-Ban Meta smart glasses, virtual and mixed reality software, and long-term metaverse platforms.