$HOOLI is the native brandcoin of the My Pet Hooligan entertainment universe, developed and operated by AMGI Animation, a California–based animation, gaming and technology studio founded in 2019. AMGI Studios was founded by veterans from Pixar, Disney, and Industrial Light & Magic and operates at the intersection of entertainment & technology. Including feature films, real-time animation, gaming, AI Agentic commerce, and Web3-enabled digital ecosystems. My Pet Hooligan is a transmedia entertainment franchise from AMGI that unites Hollywood-quality storytelling, immersive products, and real-world commerce into a scalable, participatory brand ecosystem powered by $HOOLI. $HOOLI serves as a brand participation token that connects community engagement across content, cultural events, gaming events, activations, and ecosystem-wide initiatives.